How We Score
Every dossier on CrowsEye receives a CrowsEye Score — a combined metric designed to measure how a topic is performing across four equal pillars. No opinions, no favorites. Just data.
THE FORMULA
Each pillar scored 0–100. Final score is the average. Updated with every dossier refresh.
The Four Pillars
Public Sentiment
How does the internet feel about this topic right now?
- Reddit threads (relevant subreddits)
- Social media tone & discourse
- Community forums & discussions
- Review aggregates where applicable
High score: People love it. Low controversy, positive buzz.
Low score: Public backlash, boycotts, widespread frustration.
Financial Health
Is the money side of this topic thriving or struggling?
- Revenue growth & profitability
- Stock performance (for public companies)
- Commercial success (sales, subscribers, market share)
- Valuation trends
For people: Performance of their companies/empire.
For non-companies: Commercial success (units sold, revenue generated).
News Momentum
Is this topic in the news — and is the coverage positive or negative?
- Volume of recent news coverage
- Tone of coverage (positive launches vs. scandal)
- Major announcements or developments
- Analyst coverage & media attention
High score: In the news for good reasons — launches, wins, innovation.
Low score: Dominated by lawsuits, scandals, or decline narratives.
Cultural Relevance
How much are people actually talking about and searching for this topic?
- Google Trends search interest
- Social media discussion volume
- Meme status & virality
- Mainstream crossover impact
High score: Everyone's talking about it. Cultural phenomenon.
Low score: Niche interest, fading from conversation.
The Scale
| Score Range | Label | What It Means |
|---|---|---|
| 90–100 | 🟣 Elite | Dominating across all pillars. Rare territory. |
| 75–89 | 🟢 Strong | Performing well. Minor weaknesses at most. |
| 60–74 | 🟡 Solid | Good overall but notable gaps in 1-2 pillars. |
| 40–59 | 🟠 Mixed | Significant strengths and weaknesses. Polarizing. |
| 20–39 | 🔴 Struggling | More negative than positive across pillars. |
| 0–19 | ⚫ Critical | In crisis or deeply negative public standing. |
Example Scoring
Important Notes
📏 Every topic is measured the same way. Whether it's a trillion-dollar company or a video game, the same four pillars apply with equal weight. No special treatment.
🔄 Scores change with every refresh. Dossiers are updated on a 90-day cycle. When new research comes in, scores get recalculated. A topic can climb or fall based on real-world developments.
🚫 No pay-to-play. Scores cannot be bought, sponsored, or influenced. CrowsEye has no financial relationship with any topic it covers.
📖 Full transparency. Every dossier shows the breakdown of all four pillar scores so you can see exactly where a topic excels or struggles.
How "Biggest Movers" Works
The Biggest Movers leaderboard tracks which topics had the largest CrowsEye Score change between their last two updates. A company that goes from 45 to 70 after a major product launch would be a "biggest mover up." A company that drops from 80 to 55 after a scandal would be a "biggest mover down."
This leaderboard becomes active after the first round of dossier refreshes.
Questions?
Think we scored something wrong? Have a better data source? Let us know. We're building this in the open and we want to get it right.